Food Network has ordered a travel series with YouTube star Hannah Hart and the series will be a "culinary travelogue adventure". It will be a six-episode series where Hannah will travel to six different cities and will dine out on a limited budget based on the city's average dining out price. Hannah Hart will also produce digital content for Food Network that will span across various social networks.
Hannah is most known for her YouTube series My Drunk Kitchen and her YouTube channel has over 2.5 million subscribers. She also has a New York Times best selling book titled My Drunk Kitchen: A Guide To Eating, Drinking, and Going With Your Gut. You may recall Hannah was a guest judge on an episode of Food Network Star this year.
This seems pretty similar concepts seen on Food Network before such as Rachael Ray's $40 a Day or Jeff Mauro's $24 in 24, but we will have to wait to see how it differs. Food Network most likely recruited Hannah Hart to help build their online brand and digital content, which is pretty apparent by the press release.
The Press Release from Scripps is below:
Digital Star Hannah Hart Joins Food Network Lineup
25 July 2016
New TV Series and Digital Content in the Works
NEW YORK - July 25, 2016 - Food Network's development slate goes multiplatform with the addition of prodigious content creator Hannah Hart it was announced today. Hart joining Food Network's lineup is a natural progression of the net's continuous expansion and evolution of food-content across all platforms particularly given the rise in millennial viewers. Plans for the partnership include a six episode series along with an array of complementary digital and social content leveraging both Hart's and the network's respective digital footprints.
"We share the same mission Hannah has built her own brand success on, creating engaging and entertaining content for our viewers," said Kathleen Finch, Chief Programming, Content & Brand Officer, Scripps Networks Interactive. "The deep connection viewers of all ages, especially Millennials, have to food and food-adjacent content makes Food Network the perfect place for Hannah to continue to explore her own food adventure and we are excited to see all that comes from this organic convergence of the digital and television landscapes as we continue to deliver (together) for what audiences are craving."
"While I'm not a food expert... I do consider myself a food enthusiast! I love to eat! And I love to travel. But most of all I love to share my experiences," said Hart. "My life has blessed me with so many wonderful opportunities that my goal is to find a way to make them accessible to all! Food Network is the perfect partner for this endeavor and I couldn't be more proud to call them mine."
Food Network is ordering to series the Untitled Hannah Hart Project (wt) with Hart as host of the culinary-travelogue-adventure. Each of the six episodes will feature Hart in a new city across the country eating about town with only a limited budget determined by that city's average dining out price. Highlighting Hart's adventurous spirit and penchant for humor, each destination will present its own distinct challenges to completing the mission to find a good time on a (proverbial) dime adding a unique twist and propelling each episode's adventure in deliciously unpredictable ways. The series will be accompanied by a rich digital experience across FoodNetwork.com as well as various social channels, with a mix of flat and video content from Hart complementing and enriching the television premieres.
Hannah Hart is an influencer, actress, producer, and best-selling author, who's first book "My Drunk Kitchen: A Guide to Eating, Drinking, and Going with Your Gut," spent six weeks on the New York Times Best Sellers list. Boasting over 5 million followers across social platforms, Hart was recognized by the White House for her impact through her international initiative "Have A Hart Day" and was invited to lead a discussion about millennial engagement with President Obama. In 2015, Hart was named one of Forbes' 30 Under 30, an annual list which highlights talented individuals under 30 years old across a variety of fields. Her highly anticipated sophomore book called "Buffering: Unshared Tales Of A Life Fully Loaded," will be released in October 2016. Hart co-produced and also stars in Lionsgate's forthcoming comedy "Dirty 30," which releases in theaters on September 23rd. Hart is currently in development on numerous scripted series for television.
Untitled Hannah Hart Project (wt) is produced by Warrior Poets, founded by Academy Award®-nominated filmmaker Morgan Spurlock and Jeremy Chilnick, along with Hannah Hart and Linnea Toney. Series heads into production later this summer and is tentatively set to premiere in Q4.
Hart is repped by UTA, Linnea Toney and attorney Ryan Pastorek at Hansen, Jacobson, Teller, Hoberman, Newman, Warren, Richman, Rush & Kaller.
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FOOD NETWORK (www.foodnetwork.com) is a unique lifestyle network, website and magazine that connects viewers to the power and joy of food. The network strives to be viewers' best friend in food and is committed to leading by teaching, inspiring, empowering and entertaining through its talent and expertise. Food Network is distributed to more than 100 million U.S. households and up to 35 million unique web users monthly. Since launching in 2009, Food Network Magazine's rate base has grown 13 times and is now the third largest monthly magazine on the newsstand, with over 12.4 million readers. Headquartered in New York, Food Network has a growing international presence with programming in more than 150 countries, including 24-hour networks in the United Kingdom, Asia, and the Europe, Middle East and Africa (EMEA) region. Scripps Networks Interactive (NASDAQ: SNI), which also owns and operates Cooking Channel (www.cookingchanneltv.com), HGTV (www.hgtv.com), DIY Network (www.diynetwork.com), Travel Channel (www.travelchannel.com) and Great American Country (www.gactv.com), is the manager and general partner.