This show sounds pretty similar to Food Network Star, but everyone's POV will be a different traveling show. Some other differences are that the show is only six episodes long and the winner will actually get their own show. With Food Network Star lasting 10 or so weeks with no guarantee of a show and Guy's Big Project only being 6 weeks with a guarantee of a show, it seems like it is better to be a contestant on Guy's Big Project.
Two of Food Network's most popular shows are Food Network Star and Diners, Drive Ins and Dives, so this looks like an attempt to blend them together.
The press release about the show from multivu is below: